Adobe Workfront Serves as an SoR (System of Record) for Marketing

In this day and age of digital connectivity, many organizations need a project management system that allows for freelancers. Workfront provides many valuable solutions for bridging the communication gap between your on-site and remote staff. This is especially important as more and more organizations are being compelled to embrace a work-from-home format. Workfront's capabilities and intuitive design make it the finest online project management software for remote teams.

Why you need an SoR

Businesses cannot afford to waste a single dollar, minute, or fantastic idea when providing personalized consumer experiences. However, as marketers grow to meet rising demand, they juggle an increasing number of technologies and apps that don't work well together. They operate in silos, with no apparent communication or prioritization. They also lack visibility into the available resources and the progress of content and initiatives. Consequently, teams lose time, spend money, miss deadlines, and ultimately fail to meet consumer expectations.

Adding more tools to already bloated martech stacks exacerbates the situation. Marketers must instead embrace a new, more methodical strategy.

Unlike other strategic company functions such as finance, customers, HR, and IT, marketing has lacked a "system of record" that combines and automates the critical data, processes, applications, and resources required to effectively run and scale the business.

Adobe Workfront, as part of Adobe Experience Cloud, provides integration tools to support a marketing SoR, a source of truth that connects the entire marketing lifecycle across campaigns, marketing operations, creativity, and content, centralizing work so cross-functional teams can collaborate from anywhere.

What is Adobe Workfront SoR?

By integrating people, processes, data, and technology, silos are eliminated, allowing teams to communicate with context and relate all activity to business goals. It automates processes and compliance, eliminating mistakes and inefficiencies while enhancing quality, velocity, and volume while keeping teams focused and productive on the most critical tasks. It aligns resources with capacity and demand, allowing managers to shift people and finances to meet consumer expectations. It collects data and uncovers insights, providing management with a source of truth and telemetry to confidently direct, anticipate, and report on the marketing business.

Engagement and demand at a large scale.

"With Adobe Workfront serving as our marketing system of record, we've achieved what we set out to do: build a marketing engine capable of creating engagement and demand at scale, and we recently utilized that system to launch a complete rebranding of our company," says Scott Horst, VP of the brand, creative, and digital at Lumen, “because everything we need is readily available in a single, linked source of truth. We've both automated for efficiency and made time for creativity. Furthermore, we've created a new degree of operational realism within the company by being able to anticipate, share, and deliver on dates across numerous projects while tracking how all campaign deliverables converge to fulfil our obligations. Our Adobe Workfront marketing system of record enables us to generate, operate, and manage work vital to the business on a large scale and high quality."

Adobe Workfront integrates natively with Adobe Creative Cloud and Adobe Experience Manager. Furthermore, Adobe Workfront Fusion offers a visual, code-free solution for integrating and automating across the Adobe ecosystem and other business apps.

Keeping work and teams on track.

Poly, one of the world's most complete portfolios of business communications and audio-video collaboration solutions, has spent three years developing a centre of excellence (COE) for its marketing content and online creation with the help of Adobe Experience Cloud. Adobe Workfront offers the organization a comprehensive marketing record system for all content generation, allowing teams to stay on track and fueling integrated marketing operations.

"We no longer produce one-time marketing items. From our landing pages to emails to digital advertisements, everything we do is part of an integrated campaign," says Jenifer Salzwedel, Poly's senior marketing operations and enablement director. "While different producers are in charge of each jigsaw piece, Workfront is where we keep everyone in sync."

Assisting in marketing change.

This strategy is also being taken by Adobe's strategic partners. Accenture, Deloitte Digital, Dentsu, IBM iX, and WPP/Wunderman use Adobe in their own services to design and implement marketing systems of record as part of their clients' transformation programs.

This is where we come in. Panga Solutions can assist you in assembling a team of specialists to carry out results-driven marketing activities for your business. Our skilled staff can help you with all elements of marketing operations!

To achieve process optimization, most firms must continually collect data from all elements of their operations. In the United States, we have an exclusive agreement with Boomi integration services and Adobe Workfront Fusion services. We can help you plan, create, and execute effective marketing initiatives of any size. Interconnected systems indicate an intelligent, versatile, secure, and efficient company. It has a modern IT foundation that can adapt to a continuously changing global environment and get you to market faster.

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