3 Ways Integration Can Help Your High-Growth Business

The Danger of Fast-Paced Expansion


Many businesses grow and expand so rapidly that large-scale issues may go unnoticed until it is too late. This is one of the unfortunate drawbacks of rapid business expansion.

Consider the following scenario. A company's personnel and IT infrastructure rapidly grow, fueled by organic expansion, venture financing, media excitement, and perhaps an acquisition. Employee numbers and cloud application usage skyrocket in a matter of months.


Therein lies the issue. The corporation assembles a collection of disparate cloud applications that don't communicate. Contradictory data harms customer experiences. Employees do not have access to the collaborative digital framework required to maximise productivity.


The corporation achieved its expansion goals swiftly, but in the process, it created a disjointed organisation rife with inefficiencies that can take years to fix. Growth, cost efficiency, and employee and customer happiness all suffer as a result. The dream of a data-driven, agile company is still a long way off.


However, choosing the right iPaaS (integration platform as a service) can quickly solve many of the problems associated with rapid business development. Here are three of the main areas that make a difference.


1. Connect New Applications Quickly


A recent study statistically confirmed what many have heard: the number of cloud apps deployed grows as a company develops. According to the report, businesses with 50 or fewer employees use an average of 16 cloud apps. When a company has 200 to 499 people, the average climbs to 47.


Between 500 and 999 employees, the average number of cloud apps deployed is 93. When a company reaches 1,000 employees, it faces a "SaaS sprawl" of 177 cloud apps covering a wide range of processes.


Cloud apps are fantastic, but your company cannot afford for them to exist in isolation. Custom coding or antiquated middleware is considerably slower than using an iPaaS to link cloud apps with any legacy on-premises systems. Consider iPaaS the cornerstone for any silo-prevention strategy.


2. Employees' Integrated Experiences


Top business and IT talent are scarce, making hiring and retaining employees difficult. In many companies, remote employment is the new norm. Companies must provide integrated experiences to their employees accordingly. The term "integrated experiences" refers to a connected, collaborative work environment. Staffers don't enjoy piecing data together in Excel or asking queries via Slack, text, or email. These issues are solved with an iPaaS.


The correct iPaaS makes it simple to automate workflows to coordinate people and processes. It eliminates time-consuming manual data entry, which reduces productivity and employee happiness. It also fits well with a remote work environment where information must be available on demand. New recruit onboarding should be the starting point for integrated experiences. When new employees are readily furnished with the tools and data they require within a day or two, you'll make an excellent first impression. This helps the company accelerate value by laying the framework for a long-term connection.


3. Integrated Customer and Partner Experiences


Whether your firm is B2C, B2B, or both, your clients want a hassle-free relationship. They anticipate efficient communication with sales, billing, support, and other operations, both online and over the phone.


It's too easy to lose a customer due to a customer portal glitch. Persistent billing mix-ups, unanticipated inventory shortages, or a support service that can't see what items a customer uses are all proven to affect customer loyalty negatively.


Delivering integrated customer experiences requires a unified 360-degree single customer view that authorised staff and consumers can see. Partner connections are the same, whether they're with distributors, suppliers, retailers, resellers, or any third parties in your value chain.


Using an iPaaS as the foundation for an integrated experience strategy gives you the pervasive connectivity and data readiness you need for end-to-end visibility and process orchestration, leading to long-term customer and partner connections.


Future-Proof Flexibility as Your Business Grows


As an iPaaS, Boomi has the unique ability to flex and scale as your business grows. Boomi allows you to quickly connect all the moving pieces of your ecosystem to produce better results, whether you're making an acquisition, launching a new line of business, or expanding globally.


A high-growth company requires intelligent investment decisions. Leaders want to put their money where it will make the most money. According to a commissioned study conducted by Forrester Consulting, Boomi is an IT solution that yields a staggering 410 per cent ROI over three years.


Start employing Internet of Things (IoT) devices in industries like manufacturing, healthcare, or logistics. Boomi can help you harness that data and integrate it into your operational and chevalier systems. From master data, API management, and EDI transactions to data categorisation and preparation or workflow automation, Boomi's universal AtomSphere Platform has you covered.


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