The term “marketing operations” refers to the marketing systems in organization, processes, and technology.

"You need to think about customer experience and work backwards to the technology." — Steve Jobs. The term, “digital transformation” describes a shift towards the integration of digital tools into all aspects of the business. This shift changes how businesses reach their customers, and streamlines their functions across all domains. It is a reminder that day-to-day operations and processes, no matter how big or small, can be transformed by a technological framework. Strategy

Customer relationship management (CRM) software is a near-vital tool for businesses of all sizes. It’s software that helps businesses manage, track, and organize their relationship with their customers. CRM is all about developing and managing relationships between you and your clientelle, including potential customers. A quality CRM strategy is a solid foundation upon which a business can grow. Understanding customers’ needs and wants and dealing with them head on will lay t

When delivering personalized customer experiences, companies can’t afford to lose a single dollar, minute, or great idea to distraction or inefficiencies. But as marketers cater to increasing demand, they juggle more tools and applications that don’t play well together. Businesses often fumble over several different programs and software tools a core part of their daily workload. A recent study by Pandium on the 1,000 fastest-growing SaaS (Software-as-a-service) companies fou