B2B Marketing Automation

Pardot helps fill your pipeline with the best leads using powerful email marketing, custom landing pages, smarter lead capture forms, and a central marketing dashboard.

Calculate marketing ROI

Measure and optimize campaign performance with closed-loop reporting. Create custom dashboards and data views to get a full view of your sales funnel. See how prospects are engaging with your content with advanced email reporting.

Create personalized touchpoints

Make every interaction relevant and personalized with intelligent lead nurturing, use dynamic content to deliver targeted messaging based on engagement, and track and optimize your campaigns.

Connect with the right leads

Prioritize the best leads with scoring and grading, use detailed prospect activity and real-time alerts to reach out at the right time, and nurture non-sales-ready leads with approved marketing templates.